EDDM has an average response rate of 1%.
Remember, a 0.5 to 2 percent is just the universal average response rate for EDDM. If your marketing is ineffective, it can go even lower. Whereas appropriate branding and a strong marketing message can help you garner more responses.
Step 1: Search for Routes
Use the EDDM® Online Tool here to search for neighborhoods where your customers live. Then, use the filters to target customers by specific demographics such as age, household size, and income.
Step 2: Request a quote