Q. How many pieces of mail should I mail?
A. Most career agents understand that fresh leads turn into fresh sales. Successful agents who want 12-15 appointments weekly generally order 2,000 pieces of mail every other week.
Most successful agents mail 2,000 pieces every other week. They should generate 30-40 response cards from this mailing over the next 2 weeks. Our agents tell us that they should produce anywhere from $2,500.00 to $4,000.00 dollars in annualized sales volume from these leads.
What we do see is that agents who start off with 2,000 or mailers are more successful and continue to grow their business.
Every agent needs to have a "pipeline" of leads flowing continusly to sustain business.
We had an agent who mailed 1,000 pieces, wrote $2,400 dollars in 3 days, and was raving about the great return BUT she was now out of leads and had to wait 10 business days for her next mailing to begin producing fresh leads
Think of it like this: "I have to spend $780 dollars to earn $2,500 - $4,000 dollars." - Any questions?